Dian Sastrowardoyo as the brand ambassador of L'Oreal Paris, the first in Indonesia

L'Oreal Indonesia chose famous artist Dian Sastrowardoyo as brand ambassador of L'Oreal Paris, the first in Indonesia, to improve the image of the product, because Indonesia has the largest market share than from any other country in Southeast Asia.
"Selection of Dian Sastro as brand ambassador of L'Oreal Paris by assessors from the L'Oreal headquarters in Paris," said President Director of PT L'Oreal Indonesia Jean-Chistophe Lettelier, this afternoon, at the celebration event with Diane Sastro Beauty 101 at Little Theatre , Taman Ismail Marzuki.
The purpose of the election of brand ambassadors, the Sastro, Lettelier said, to build and expand the image of L'Oreal Paris brand in Indonesia. According to him, market share growth target of L'Oreal Paris brand of hair care, makeup, skin care and that for the next five years rose about 10%.
Meanwhile, Corporate Communications & PR Manager of PT L'Oreal Indonesia Kridaman Melani, the purpose of selecting brand ambassadors is to convey the image of L'Oreal Paris brand products, bulk products are marketed in supermarkets to the general public.
For the first phase, said Lettelier, Diane Sastro. act as brand ambassadors for hair care products, and after that a new makeup products and skin care.
After 101 years of L'Oreal beauty is engaged in, said Lettelier, the research team found the evolution of beauty that the perception of physical beauty is constantly changing, so it is not fixated on a single standard. "