Hasiholan was named the Star Lux. Movie star Jamie and the President was judged capable modem merepresentasikanperempuan pretty charming, smart, and has a good personality.
he fits into our criteria appropriate representative Lux, which pretty charming, modern, smart, has a good personality, achievement, and potentially become more star shines again, "said Ernie Kertasasmita, cents / or brand managers Lux told Investor Daily after a press conference in Jakarta .
Atikah The election is a bit surprising. Because the previous rumors that the singer Syahrini elected. Presenter Cathy Sharon also mentioned a candidate Stars Lux. Atikah election is like to answer that bloody indigenous Indonesian women, like Diane Sas-Tro, deserve to be brand ambassador of international brands of soap. "I just want to emphasize, every woman is born beautiful," said Ernie seemed to reject suggestions for this Lux prefer indo stars (mulatto).
Lux began to wear the star was known since 1986. Previously Lux abroad also do the same. A series of beautiful women who had lined up to star as an ambassador for Lux, like Marini, Widyawati, Marissa Haque, Minati Atmanegara, Ida Iasha, Donna Harun, Desy Ratnasari, Mariana Renata, Tamara Bleszynski, Dian Sastro-Ward, and the last Luna Maya.
Approaching $ 1 Billion
Compared to other products star, the Star Lux constitutes something different. In addition to the exorbitant amount of fees there is also no value of its own prestige.
Awarded a contract as the Star Lux commencing November 2010 Atikah very grateful. Princess actress and activist Ratna Sarumpaet was unable to feel happy mentupi.
"Lux Soap is a beautiful representation of women. As a brand ambassador I have * ienjaga my image. That's just a positive thing for me and not as a burden tapijadi encouragement to me how to behave, speak and dress," says Atikah.
How Atikah paid? Reni reluctant to reveal its value. "Obviously we consolidate traknya for a year. After that will be /? W? Wlagi," said Reni.
But sources mention at least Investor DaHyme women born in Jakarta, January 3, 1982 it paid nearly $ 1 billion. "Approximately USD 600-700 million. Krisdayanti just so Sunslik star paid $ 1 billion," said the source.
Reportedly, Atikah contract value is slightly lower than the contract value Luna Maya, Lux star is forced to terminate his contract last May because of stumble porn video case with vocalist Peter, Ariel.
To find this Luxbaru Stars, Reni acknowledge the Unilever Lux team is very selective. "Our term value of seeds, ancestor, and the weights. How he built a career, the attitude of everyday life, and her achievements in film, that we value," said Reni who seemed no longer willing to star missed his ads have behavior that is not commendable.
Atikah Hasiholan is a multitalented actress. The films that starred a very good quality, like Ruma Ma / da, Sharing Husband, and Jami is and the President. She has also won Best Actress at Bandung Film Festival 2010 for the movie Jamie and the President. In the Indonesia Movie Award 2010, he received eight nominations for Ruma Maida and Jamie and the President.
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